by Incontrol88
Sonic the Hedgehog, a title that literally saved Sega back in the 16-Bit days of gaming (circa early ’90s for those who didn’t live through it). Up until Sonic came along, Sega was squarely set to lose what little market share they were able to wrestle away from Nintendo’s 8-Bit Nintendo Entertainment System (marketing and savvy licensing were key). Sega had a long running love/hate relationship with their “mascots” up to Sonic- they had Alex Kidd (who was as close to a mascot as you could get without him actually being one), Altered Beast, Shinobi and countless other titles that COULD have been the mascot for Sega to battle Nintendo’s Mario if fans would have gotten behind them. Fans didn’t for various reasons (Altered Beast being a given as to not being able to carry a system on its own, a key to any mascot).

Nice try, Altered Beast.
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